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About Us

Who are we?

Phototronic Services is an independently owned private company and we have been repairing cameras and photographic equipment for over 50 years. Our technicians are factory trained and have years of experience, we also ensure that they have on going training to keep skill levels high and current.

Phototronic Services are a Authorised Sony Service Centre. We are also the only authorised service agent for the Sony digital imaging range. This includes the Sony Alpha Cameras, Lenses and Accessories, The Sony Cybershot, Handycam and Action Cam Ranges.

In addition Phototronic Services is also a authorised dealer and reseller of many major brands. This allows us not only to supply our customers equipment but provide meaningful experience in selecting the correct equipment for the customer needs; Aswell as the best aftersales advice and support.



  • 2006 - Phototronic Services appointed as The Sole NZ Authorised Sony Service Agent for Sony Alpha equipment.
  • 2006 - Phototronic Services appointed as an Authorised Sony Service Agent.
  • 1995 - Kim and Ann Smith took over the company, Kim having worked with the company since 1979 coming from the Minolta agents in the UK.
  • 1971 - Phototronic Services Ltd were appointed Minolta Authorised Repair Agents for New Zealand.
  • 1967 - Phototronic Services Ltd was first formed by Rhys and Elaine Dando.


Contact Details

Phototronic Services (1995) Ltd

328 Broadway Avenue

Terrace End

Palmerston North


Phone (06) 358 9085

Or (06) 355 5446

E-mail (click here)



Sony Authorised Service Centre